Wednesday, February 19, 2020

Nurturing empathy and social responsibility among management students outside the campus

It is of paramount importance to educate the younger generation on prevailing social issues and the ways to tackle them. Therefore, iFEEL Lonavala not only aims at raising up-skilled entrepreneurs but also socially responsible global citizens.


Unlike earlier, CSR (Corporate Social Responsibility) activities are being increasingly adopted across the corporate industries of India at present. In addition, the Indian government has also mandated CSR in 2014, requiring businesses to invest a certain percentage of their net profit for social development.

This has given rise to a new mind-set towards entrepreneurship in general. It has also increased the demand for job candidates who have passed from B-schools that have integrated CSR activities in their curriculum. As a result, a number of MBA and PGDM colleges in India such as Institute for Future Education, Entrepreneurship and Leadership (iFEEL Lonavala) are seeking ways to enable their students to learn beyond textbooks and gain an understanding of the society as well. In addition to offering management courses, they lay equal emphasis on creating socially responsible entrepreneurs who understand the importance of giving.

Since big companies have to spend a share of their profit on CSR, they need to have well-trained manpower.Therefore, incorporating CSR activities in the management curriculum and sending the students for such projects will enable them to learn the required skills, thus bridging the skill gap in the market as well.

B-schools like NMIMS teach corporate governance to their students and have mandated them to take up sustainable projects with NGOs. Similarly, at iFEEL Lonavala, students are assigned the task of training academic subjects to children from a nearby village. Every now and then, the college also conducts workshops on environmental sustainability so that the students are well-acquainted with the environmental activities that businesses can adopt as a part of their operations.

A major perk for the management students who are actively involved in CSR activities is the fact that they get to implement their classroom knowledge immediately in the real-time environment. Additionally, rural people, comprising over half of the country’s population are still deficient in many areas. Therefore, it is of paramount importance to uplift their quality of life which can, in turn, bring improvement in the overall economy of the nation.